Getting to the point is an art. You must pack your message into a tight suitcase because those who follow you across social media do not have time to waste. Particularly on LinkedIn.
LinkedIn is the world’s largest professional online network. Their mission is simple: Connect the world’s professionals in ways that allow them to be more productive and successful.
The good news is that when you sign on and create posts on LinkedIn, you potentially garner the attention of 300+ million members in 200+ countries and territories throughout the world. The challenge? Those 300+ million members are posting and reposting information that interests them. How do you get them to notice you?
The answer is simple (and to the point): Provide quality content.
LinkedIn invites thought leaders to post quality content in long-form posts. Many authors and entrepreneurs are turning to LinkedIn Pulse for their blogging platforms.
Be as mindful about your choice of images as you are creating meaningful content. Others will see your image as a thumbnail in the newsfeed and at the top of your LinkedIn long-form post before they see the title.
As a speaker and author, I want to garner attention of those who need a seasoned expert to inspire and motivate youth and adult audiences. My long-form posts reflect my expertise:
Embed free tools and how-to videosin your long-form post that link to your website or YouTube. I share free downloads from my book and a short video in this long-form post, 7 Hot Tips to Find Your Dream Job.
Include snappy images that draw attention to a book, webinar, or upcoming event. Embed links to direct traffic to a destination (A click on the image below will take you to my book on Amazon). This image follows my post on LinkedIn:
Conclude your posts with a brief summary of your work. At the end of every long-term post, I include with the following paragraph:
I attract more speaking engagements from LinkedIn than any other social media platform. Keep your LinkedIn profile up-to-date, add a quality head shot for your cover photo, and invite others to attest to your expertise with recommendations. I invite event planners and those who have heard me speak to write recommendations for my LinkedIn profile and include these recommendations on my eSpeaker profile.
Guy Kawasaki adds, “Think of LinkedIn as a shopping mall with 300 million visitors and a standalone blog as a store in the middle of nowhere.”
Consider writing a LinkedIn long-form post. Your followers are waiting.
Are you ready to include a long-form post on your LinkedIn profile?