Make the Most of Your LinkedIn (Blog) Post

Make the Most of Your (LinkedIn) Post“Simple and to the point is always the best way to get your point across,” insists Guy Kawasaki, entrepreneur extraordinaire and co-author of The Art of Social Media.

Getting to the point is an art. You must pack your message into a tight suitcase because those who follow you across social media do not have time to waste. Particularly on LinkedIn.

LinkedIn is the world’s largest professional online network. Their mission is simple: Connect the world’s professionals in ways that allow them to be more productive and successful.

The good news is that when you sign on and create posts on LinkedIn, you potentially garner the attention of 300+ million members in 200+ countries and territories throughout the world. The challenge? Those 300+ million members are posting and reposting information that interests them. How do you get them to notice you?

The answer is simple (and to the point): Provide quality content.

LinkedIn invites thought leaders to post quality content in long-form posts. Many authors and entrepreneurs are turning to LinkedIn Pulse for their blogging platforms.

Daniel Roth, executive editor at LinkedIn, offers important tips in this long-form LinkedIn post, Here’s What I Tell People When They Ask How to Crush It as a LinkedIn Writer:

  1. Write What You Know. What inspires you? Use details from your life to inform others.
  2. Write Often. Get your thoughts out there and let your commenters help you craft your next big idea.
  3. Remember Your Audience. Be conversational, but keep the dialogue focused on the professional sphere.
  4. Pay Attention to the Headline. A great headline draws in readers who might otherwise skim and move on. Clear beats clever.
  5. Always Attribute. Give credit wherever and whenever you can. Use links and source lines liberally.
  6. Share! When you’ve published your long-form post, share it across social media. The more you share, the more your audience will grow and the more impact you’ll have.

We live in a visual world. Entice others to open your posts with spectacular images.

Peg Fitzpatrick, co-author of The Art of Social Media, explains, “Choose a photo that will look great in the thumbnail sizes as well as in the newsfeed and at the top of the post.” Peg offers more valuable visual tips in this long-form post, How to Look Great in the LinkedIn Newsfeed

Be as mindful about your choice of images as you are creating meaningful content. Others will see your image as a thumbnail in the newsfeed and at the top of your LinkedIn long-form post before they see the title.

As a speaker and author, I want to garner attention of those who need a seasoned expert to inspire and motivate youth and adult audiences. My long-form posts reflect my expertise:

  • Embed free tools and how-to videosin your long-form post that link to your website or YouTube. I share free downloads from my book and a short video in this long-form post, 7 Hot Tips to Find Your Dream Job.
  • Include snappy images that draw attention to a book, webinar, or upcoming event. Embed links to direct traffic to a destination (A click on the image below will take you to my book on Amazon). This image follows my post on LinkedIn:

Dreams to Action Trailblazer's Guide

  • Conclude your posts with a brief summary of your work. At the end of every long-term post, I include with the following paragraph:

Julie Connor, Ed.D., is a popular TED speaker, educator, and author of the award-winning personal goal-setting book, Dreams to Action Trailblazer’s GuideConnect with Julie on LinkedIn, Facebook, Twitter, Google+, and Pinterest. More at

In this summary, I include links to my book, website, and social media pages.

LinkedIn offers informative articles if you want to create stellar long-form posts:

I attract more speaking engagements from LinkedIn than any other social media platform. Keep your LinkedIn profile up-to-date, add a quality head shot for your cover photo, and invite others to attest to your expertise with recommendations. I invite event planners and those who have heard me speak to write recommendations for my LinkedIn profile and include these recommendations on my eSpeaker profile.

Guy Kawasaki adds, “Think of LinkedIn as a shopping mall with 300 million visitors and a standalone blog as a store in the middle of nowhere.”

Consider writing a LinkedIn long-form post. Your followers are waiting.

Are you ready to include a long-form post on your LinkedIn profile?


Begin here if you want to learn How to Build Social Media Relationships.

You can Do Big Marketing on a Small Budget with these savvy blogging and social media tips.

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2 Responses to Make the Most of Your LinkedIn (Blog) Post
  1. What an informative and thorough article, Julie! Thanks for giving some great strategies for how to use LinkedIn!

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